OUR STORY

Aslicraft was born from a deep appreciation for artistry, culture, and sustainability. In 2020, I, Eslam Naimi, a Mechatronics Engineering graduate from Jordan University and an e-commerce specialist, moved from Jordan to Indonesia. Captivated by the beauty and craftsmanship of the country’s handcrafted goods, I saw an opportunity to share these treasures with the world.
However, the journey wasn’t easy. Indonesia, with 17,508 islands, presented significant challenges—finding reliable manufacturers and sourcing authentic pieces. Determined to bring the best of Indonesian craftsmanship to a global audience, I started in Bali, then traveled across Java and beyond, personally seeking out skilled artisans who could deliver the highest quality handmade products.
What began as a personal journey of discovery soon evolved into a larger vision: to bridge the gap between artisans and the world. Aslicraft was created to showcase authentic, sustainable, and high-quality handcrafted goods, ensuring that every piece tells a story of tradition, skill, and cultural heritage.
With my background in e-commerce and decorative arts, I’ve always been passionate about sourcing products that blend contemporary aesthetics with timeless craftsmanship. At Aslicraft, we connect buyers with unique, eco-friendly products that bring warmth and authenticity into any space.
Our mission is simple: to honor the artistry of Indonesian craftsmanship and make it accessible worldwide. Every creation we offer is more than just décor—it’s a story, a tradition, and a piece of cultural heritage brought to life
Welcome to Aslicraft—where passion, purpose, and craftsmanship come together.