From a Passion for Craft to a Global Mission

Aslicraft was born from a deep appreciation for artistry, culture, and sustainability. In 2020, I—Eslam Naimi, an engineering graduate and e-commerce strategist—moved from Jordan to Indonesia. Captivated by the country’s rich tradition of handcrafted goods, I saw a powerful opportunity: to connect the world with Indonesia’s authentic artisan heritage.

But the journey was far from simple. With over 17,000 islands, sourcing genuine, high-quality handmade products was a complex challenge. Starting in Bali, I journeyed across the archipelago in search of true craftsmanship—meeting skilled artisans and uncovering stories of tradition, precision, and passion behind every creation.

What began as a personal pursuit soon evolved into a shared mission when I partnered with Rami Taamneh—a global entrepreneur with a strong background in property development and cross-border business strategy. Together, we envisioned something greater: a seamless, trustworthy, and scalable B2B bridge that connects global buyers with Indonesia’s finest artisans—affordably and effortlessly.

With complementary strengths in e-commerce, international business, and design, we built Aslicraft to be more than just a sourcing platform. It’s a curated gateway to handcrafted goods that blend contemporary style with cultural depth—delivering real value to wholesale buyers while empowering artisan communities.

At Aslicraft, every product tells a story. From ethically sourced materials to exceptional craftsmanship, our collections reflect a legacy of culture and care—brought to life for the global market.

Our mission is clear; To honour Indonesian craftsmanship and make it accessible to the world—through trust, integrity, and shared purpose.

Welcome to Aslicraft—where tradition meets opportunity.